Clean Living, dirty roads

Built from the ground up in Victoria, BC — Sober Throttle Co. is the original motorcycle recovery apparel brand. We support all forms of recovery—whatever that may look like. Whether you ride or support the ride, you’re welcome here.

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Featured Gear

Sober Throttle Co. is the first motorcycle recovery apparel brand built in Victoria, BC — created for riders who live bold, ride free, and choose sobriety every day. Our premium hoodies, hats, and accessories are designed with a clean, rebellious biker style that stands for resilience and strength. Whether you ride the Island loops, the open highways of BC, or the city streets, our gear is made to move with you. Sobriety in Motion isn’t just a slogan — it’s a lifestyle. Drop a gear and disappear with apparel that’s as tough as the road you ride.

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Sobriety In Motion

We aren’t chasing trends—we’re choosing clarity. Sober Throttle Co. was built by riders who traded chaos for asphalt and put purpose back in the throttle. Every piece we make is built for real roads and real lives. Sobriety In Motion. Drop a Gear and Disappear.

New Arrivals

Drop a Gear and Disappear

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New Arrivals

Fresh styles, timeless appeal. Our latest drop features cool and comfortable T-shirts & tank tops, elegant pendants with a personal touch, and a curated mix from all our collections. Discover the newest pieces to refresh your wardrobe and elevate your everyday look.

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Our Collections

From laid-back T-shirts and tank tops that keep you cool and stylish, to meaningful pendants and chips that add a personal touch, we’ve got pieces that fit every mood and occasion. Explore all our products in one place and discover fashion, accessories, and unique finds designed to inspire your everyday style.

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Pendant & Chips

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Help Build a Life Worth Living

Your donation is more than a gesture—it’s a powerful act of hope. It can change someone’s path, reunite a broken family, and help a person rediscover purpose and stability. Every contribution you make brings someone closer to the life they dream of. Be the reason someone gets a second chance.

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Riders Trust Us—And We Ride With Them!

  • ★★★★★

    Just got my hands on the new drop—and WOW. The cuts are sharp, the prints are bold, and it totally fits the rider aesthetic. These new arrivals don’t disappoint. I'm already eyeing my next purchase.

    Jason M. 

  • ★★★★★

    Perfect for summer rides. The tank is soft, strong, and doesn’t cling when I sweat. Feels good, looks better. Exactly what I needed for hot bike days.

    Ethan J. 

  • ★★★★★

    Finally, tees that speak my biker soul. The material is breathable even under a leather jacket, and the artwork? Pure fire. I’ve washed it five times and it’s still fresh. Highly recommend!

    Jake H.