Clean Living, dirty roads

Built from the ground up in Victoria, BC — Sober Throttle Co. is the original motorcycle recovery apparel brand. We support all forms of recovery—whatever that may look like. Whether you ride or support the ride, you’re welcome here.

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  • Product mockup

    Youth t-shirt

    Youth t-shirt

    $27.50
    $27.50
  • Product mockup

    Unisex classic tee

    Unisex classic tee

    From $42.50
    From $42.50
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    Women's Racerback Tank

    Women's Racerback Tank

    From $50.50
    From $50.50
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    Men's Tank Top

    Men's Tank Top

    From $39.00
    From $39.00
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    Women's Relaxed T-Shirt

    Women's Relaxed T-Shirt

    From $50.50
    From $50.50
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    Men’s premium heavyweight tee

    Men’s premium heavyweight tee

    From $56.50
    From $56.50

Sobriety In Motion

We aren’t chasing trends—we’re choosing clarity. Sober Throttle Co. was built by riders who traded chaos for asphalt and put purpose back in the throttle. Every piece we make is built for real roads and real lives. Sobriety In Motion. Drop a Gear and Disappear.

New Arrivals

Drop a Gear and Disappear

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New Arrivals

Fresh styles, timeless appeal. Our latest drop features cool and comfortable T-shirts & tank tops, elegant pendants with a personal touch, and a curated mix from all our collections. Discover the newest pieces to refresh your wardrobe and elevate your everyday look.

SHOP THIS

Our Collections

From laid-back T-shirts and tank tops that keep you cool and stylish, to meaningful pendants and chips that add a personal touch, we’ve got pieces that fit every mood and occasion. Explore all our products in one place and discover fashion, accessories, and unique finds designed to inspire your everyday style.

SHOP ALL

Pendant & Chips

  • Motorcycle Angel Wings Bell Pendant

    Motorcycle Angel Wings Bell Pendant

    Motorcycle Angel Wings Bell Pendant

    $15.99
    $3.11 $15.99
  • Middle Finger Skull Bell Pendant

    Middle Finger Skull Bell Pendant

    Middle Finger Skull Bell Pendant

    $22.99
    $22.99
  • Steel Wheel Wings Riding Bell

    Steel Wheel Wings Riding Bell

    Steel Wheel Wings Riding Bell

    $22.99
    $7.95 $22.99
  • Motorcycle Devil Cage Bell Pendant

    Motorcycle Devil Cage Bell Pendant

    Motorcycle Devil Cage Bell Pendant

    $15.99
    $3.18 $15.99
  • Archangel Motorcycle Bell Pendant

    Archangel Motorcycle Bell Pendant

    Archangel Motorcycle Bell Pendant

    $15.99
    $4.00 $15.99
  • Heart Shaped Bell Pendant

    Heart Shaped Bell Pendant

    Heart Shaped Bell Pendant

    $13.99
    $13.99
  • Guardian Bell Palm Exorcism Bell Pendant

    Guardian Bell Palm Exorcism Bell Pendant

    Guardian Bell Palm Exorcism Bell Pendant

    $20.99
    $7.95 $20.99
  • Serenity and Courage Sobriety Chip

    Serenity and Courage Sobriety Chip

    Serenity and Courage Sobriety Chip

    $19.99
    $7.60 $19.99
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Help Build a Life Worth Living

Your donation is more than a gesture—it’s a powerful act of hope. It can change someone’s path, reunite a broken family, and help a person rediscover purpose and stability. Every contribution you make brings someone closer to the life they dream of. Be the reason someone gets a second chance.

Donate Now

Riders Trust Us—And We Ride With Them!

  • ★★★★★

    Just got my hands on the new drop—and WOW. The cuts are sharp, the prints are bold, and it totally fits the rider aesthetic. These new arrivals don’t disappoint. I'm already eyeing my next purchase.

    Jason M. 

  • ★★★★★

    Perfect for summer rides. The tank is soft, strong, and doesn’t cling when I sweat. Feels good, looks better. Exactly what I needed for hot bike days.

    Ethan J. 

  • ★★★★★

    Finally, tees that speak my biker soul. The material is breathable even under a leather jacket, and the artwork? Pure fire. I’ve washed it five times and it’s still fresh. Highly recommend!

    Jake H.